I didn’t say it was. An important aspect of promoting the adoption of any product or service is having a brand name that is easily pronounceable to facilitate word-of-mouth promotion. It’s something that’s all the more important for a Fediverse service, given the lack of means to promote Flohmarkt with paid advertising campaigns.

While Flohmarkt works as a brand name in German, it’s not immediately clear how to pronounce it in English, versus the easily pronounced Lemmy, Mastodon, Misskey, Pixelfed, Loops, and Friendica. For that reason, ‘Flohmarkt’ should be kept as the platform’s name in German-speaking countries, but be localized as ‘Flowmarkt’ or ‘Flowmarket’ in English-speaking ones.