The Trump administration is planning a massive propaganda campaign aimed at recruiting thousands of new federal immigration enforcement officers to carry out its mass deportation agenda.

The Washington Post reported on Wednesday that it had obtained internal documents revealing that US Immigration and Customs Enforcement (ICE) is planning to spend $100 million over the next year on what the agency describes as a “wartime recruitment” drive.

The propaganda blitz will be targeted at highly specific demographics, including “people who have attended UFC fights, listened to patriotic podcasts, or shown an interest in guns and tactical gear,” according to the Post.