cross-posted from: https://lemmy.world/post/43030335
Plant-based drink maker Oatly has lost a long-running legal battle over its use of the word “milk” in its marketing.
The Swedish company tried to trademark the slogan “post-milk generation” in the UK in 2021 but Dairy UK, the representative body for British dairy farmers, objected.
Following rulings in several courts, the UK Supreme Court on Wednesday said Oatly could neither trademark nor use the phrase “post-milk generation”.
The long-running dispute has centred on Dairy UK’s argument that, under trademark law, the term “milk” can only be used to refer to products that come from an animal.
This seems like an unpopular opinion but I am very happy with this.
I see this as protection for consumers buying and understanding what is actually in the food item.
In Norway most farms are still family owned with high tariffs on many imported products directly competing. The main dairy producer is a co-op of all the farms, and this protects them from competion from shit products from Kraft or other multi national companies peddeling their over processed crap that barley deserves the name edible.