PepsiCo started trying out lower prices in some areas last year, and CEO Ramon Laguarta said the higher sales from those cuts are exactly what the snack market needed
This year here, it was chocolate easter bunnies from Lindt, a more expensive, but quality brand. Their 200g bunny was priced at a whooping 7.99€ (the other sizes had similarly excessive prices) before easter, and they completely failed to sell. As in: from a full euro pallet display, only one or two bunnies were sold.
They are 50% off since easter, and about 10-15 have been sold this last week at the local supermarket. Out of hundreds on the display. Other locations show similar sales.
Looks like this is going to hurt. I don’t expect them to sell for 50% any time soon.
At some point, consumers react.
This year here, it was chocolate easter bunnies from Lindt, a more expensive, but quality brand. Their 200g bunny was priced at a whooping 7.99€ (the other sizes had similarly excessive prices) before easter, and they completely failed to sell. As in: from a full euro pallet display, only one or two bunnies were sold.
They are 50% off since easter, and about 10-15 have been sold this last week at the local supermarket. Out of hundreds on the display. Other locations show similar sales.
Looks like this is going to hurt. I don’t expect them to sell for 50% any time soon.