PepsiCo started trying out lower prices in some areas last year, and CEO Ramon Laguarta said the higher sales from those cuts are exactly what the snack market needed
I’m in a LCOL area, but a smallish bag of Fritos is now $6 and a bag of Doritos is indeed $7. It’s a “party size” bag which looks about like the regular bag from my youth. But I never see any “regular” bags anymore, just the expensive party size.
I do love the Chili flavored Fritos so once in a blue moon I will get those. And maybe once a year I’ll buy a bag of Doritos, especially when they bring Taco flavor back. Otherwise I tend to skip the chip aisle entirely now.
I’m in a LCOL area, but a smallish bag of Fritos is now $6 and a bag of Doritos is indeed $7. It’s a “party size” bag which looks about like the regular bag from my youth. But I never see any “regular” bags anymore, just the expensive party size.
I do love the Chili flavored Fritos so once in a blue moon I will get those. And maybe once a year I’ll buy a bag of Doritos, especially when they bring Taco flavor back. Otherwise I tend to skip the chip aisle entirely now.