I know it’s quite an insignificant bit of enshittification but I still feel a bit miffed that every logo these days looks the same.
I know it’s quite an insignificant bit of enshittification but I still feel a bit miffed that every logo these days looks the same.
You’re giving media agencies too much credit. At some point many years ago simplicity and blandness became the thing every CEO was chasing after. Most designers are long ready to move on but board members and CEOs are too risk averse to try anything new. They all want what everyone else has.
They’re risk averse because the whole game is “get overpaid to run the business, then hire overpaid consultants to tell you how to run the business”, because (and this is my own insane thought) they’re trying to recreate a class of hereditary nobility which consists of those who lead because they are rich, and qualifications do not matter. It’s not just logos, it’s everything about such enterprises. These parasites are robbing both shareholders and workers. This is why the only two industries left in America are fraud and gambling.
That class already exists, it never stopped existing, they just stopped calling themselves monarchs (except for some that still call themselves that.)
I was giving the credit to the head of marketing ;-)