CDN and cybersecurity giant Cloudflare held its Q2 earnings call on Thursday, during which chief financial officer Thomas Seifert gave a concerning prediction about what the web...
I’m still wondering how long advertisers are going to be shoveling money into it until they realize mostly only bots are the audience, and then what the collapse after that is going to look like.
I’m still wondering how long advertisers are going to be shoveling money into it until they realize mostly only bots are the audience, and then what the collapse after that is going to look like.
That might be the real breaking point: not when bots dominate traffic, but when advertisers stop believing the traffic represents humans with wallets.