Not sure about grabbing that beer? You’re not alone. Americans are reaching for alcohol at record lows, according to a new Gallup survey.
The survey, out Aug. 20, found the number of Americans who say they drink alcohol sits at 54% for the second consecutive year − and health concerns appear to be a major factor.
“Fifty-one percent of U.S. adults now believe drinking one or two alcoholic beverages a day is bad for one’s health,” the survey results noted. “The figure is essentially unchanged from last year’s record-high 53%.”
In 2001, only 27% considered moderate drinking bad for one’s health, according to Gallup.
Here in Europe wine and beer producers are starting to panic. Representatives are seriously arguing against WHO recommendations (some of them have been doing this since COVID) and the lobbies are very aggressively trying to go against any health promoting legislation that could go against them.
The bigger producers also start to release light or non alcoholic versions of their drinks to capture the growing non-alcoholic market segment.
Yes, it’s good, and we see the industry adapting and fighting for profits.