I already thought it was pretty bad but that is somehow even worse. Par for the course I suppose

The new Start menu is also a significant improvement over the old one, with more icons on show, the ability to turn off Recommended ads, […]

Guys, we are allowed to disable the ads now. We might have been too harsh on microsoft after all.

…insanity, I tell you. Ads, in your face, right in the Start Menu, on your computer that you bought, on your OS that you bought.