Microsoft when Bing first came out was literally like “it is highly recommended that everyone here use Bing Search”.

EssilorLuxottica might be “unknown” but it is the eyeglass maker with a functional monopoly on the industry and parent company to the many better known ‘companies’ such as: Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear, LensCrafters, Pearle Vision, Sunglass Hut, EyeMed etc.

Also the issue of you need to be a deranged psychopath to get wealthy in the first place.