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Cake day: April 28th, 2026

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  • Americans are also the primary target it’s all adjusted for. Ads are a social mechanism.

    Even ads for non-American audiences sometimes copy ads aimed at Americans in various detail which doesn’t make sense there.

    Somewhat similar to perception of fashion differing between living in a big city or in a rural area. In a big city everything is happening around you. In a rural area you learn of things happening, might get interested, might not.

    OK, I might be simplifying things.


  • Compared to the rest of the world - yeah. Be that 30 years ago or now. Things that are normal for Americans are something impractically good for the rest of the world.

    I mean, there are median and average income maps and such on the web.

    But I admit that everything is different, say, in most countries you can do fine without a car. Of what I’ve read and heard about USA, a car seems more important than a place to bunk (I mean, the whole concept of someone with financial problems sleeping in their car seems wild from a country where a car is something less basic than a living place).


  • Some people might think it’s nonsense to pay more to reach some group than it gives directly, but there might be a degree of diffusion such that it’s not.

    Suppose, that computer-savvy woman is the source of advice for her many friends after trying some things out or whatever.

    Suppose, that professional man uses occasionally a free tool for their task, that seems to be “first page in Google”, but is in fact the most familiar from 8 things listed on that first page.

    Then they use it again or their coworkers or friends know that the tool exists. Then eventually they might buy it.

    It’s all probabilities, but those that spread.

    Why did I even write this, it’s obvious.